U.S. latte art championship
Latte art adds an aesthetic element to coffee beverages. In the U.S. Latte Art Competition (USLAC) competitors are given the creative freedom to push the boundaries of what well texturized steamed milk could showcase. Various performance rounds challenge the baristas with free pour and designer techniques for both traditional latte and macchiato beverages. The designs presented are visually assessed by a panel of judges in addition to competitor workflow.
championship sponsors
The U.S. Latte Art Championship could not happen without the generous support of our Sponsors. Sponsorship is coordinated by the USCC Leadership Committee and organized with Championship Hosts. From equipment and gear to the use of space all contributions work to create an excellent competition experience for all.
ABOUT THE HOST
FORTUNA of Greensboro, NC
Fortuna's humble beginnings started in 2000 as a small importer catering to the local Italian business in Greensboro, North Carolina. In 2010, Fortuna Coffee became the roasting portion of the business introducing freshly locally roasted coffee to the Triad. Nearly 25 years later, Fortuna has grown to be known as the "one stop shop" providing complete, comprehensive, concept to completion solutions for both new and established coffee shops and restaurants. We are proud to have developed a reputation recognized throughout the country for top-of -the-line products, services, training, and customer care.
Fortuna's foundation continues to revolve around supporting the surrounding community. As we look back in history we see how coffee has brought community and new ideas together. Cafes today continue to hold these ideologies connecting people locally and globally. Competitions additionally provide a valuable platform bringing competitors together who push the boundaries of what the craft of this brown liquid can offer. This creativity and hunger for curiosity is what continues to inspire everyone involved in the competition sector. We want to continue nurturing the evolution of this industry molded by the innovation sparked by these aspiring individuals.
QUALIFYING latte art COMPETITORS
Competitors of the U.S. Latte Art Championship have qualified from a Qualifying Event hosted by Zen Coffee Company of Lincoln, NE. These qualifying competitors will combine milk and espresso to create technically unique and beautiful free-pour and designer beverages. These beverages are visually evaluated and scored by panels of Nationally Ranked Latte Art Judges.
NATIONAL latte art COMPETITION JUDGES
Judges of the National Latte Art Championship have been trained and vetted by the Head Judges of the U.S. Latte Art Competition Committee throughout the 2025 Season. Judges have been invited from Regional Events, past Championships, and from other Competition Bodies. These judges go through an extensive Calibration Workshop where they come into consensus and discuss the various attributes of coffee in terms of quality. Judges are certified by the Judge Operations Lead of the U.S. Latte Art Championship in recognition of their skills, fairness, and dedication for the Latte Art Championship.
COMPETITION VOLUNTEERS
The U.S. Coffee Championships are fully volunteer organized and produced. From leaders working year-round in the background to foster partnerships with sponsors and the U.S. Coffee Community to those in the grassroots initiatives of our Regional & National Events, everyone who contributes to the competition is here because of their dedication and support of specialty coffee and the people that make it up. These competitions would not exist and could not be produced without the dedicated support of these volunteers, judges, and partnerships. We don’t do it for the money, we do it for the love of coffee!
